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Moonpig #Trumpbaby joke Trumped by angry customers
Donald Trump’s visit to the UK was timed perfectly – just as England’s male team loses a World Cup semi-final match and the country needs to let off steam. Perhaps the euphoria and excitement of the...
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The thin line between journalism and commercialism
Websites that accept guest posts might need to rethink their editorial policies, now that the internet is populated by many bloggers who are charging fees for exposure. This phenomenon was highlighted...
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Is face recognition the most powerful marketing element?
The human face is the most powerful aspect of any marketing. Before computers, before radio, before telephones, everything happened face to face. More than any other part of the human body, the face...
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When a $250,000 prize creates anger
You’d think a $250,000 bounty would excite people. When a company sets a challenge with the promise that one person will walk away with quarter of a million dollars, you would expect people to be up...
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Political ads are the new cigarette advertising
Remember the Mad Men era. when cigarettes were sold as healthy, life-enhancing sticks of sexiness? Brands were marketed to men and women with images that evoke recognition and inspiration, coupled with...
View ArticleWith Infowars and Gab blocks, the internet has evolved.
Social network Gab.com has come under attack from large digital industry players following the Pittsburgh synagogue multiple murders. The website was criticised because it was used by the alleged...
View ArticleA round-up of 2018 Christmas adverts
As a child, the arrival of the two-minute-long Woolworths Christmas advert on TV was the beginning of my Christmas season. Over the years, other retailers competed to make grand Christmas ads....
View ArticleHow will Brexit affect the marketing sector?
In the 30 months since the EU referendum, British and European citizens have been offered few assurances about what will happen when the 29 March deadline arrives. I voted remain and I haven’t changed...
View ArticleBook review: Black Box Thinking by Matthew Syed
Subtitled ‘Marginal gains and the secrets of high performance’, this book is all about succeeding through failure. This is a 2015 book, but I’ve only just got around to reading it. Perhaps that’s the...
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Book review: The Obstacle Is The Way
I read this book a couple of years ago – quickly and perhaps too dismissively. I recently picked it up again and am more enthused by it for several reasons. I think my cursory look originally was...
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